Get ready for a wild ride
Ask me to do a full on artist branding and you’ve got an excited designer, eager to get his hands dirty. Well, technically this wasn’t an artist branding, but the branding of Liam Rydall and Mory’s concept ‘Call It What You Want’.
Here both artists – one a DJ/producer, the other a vocalist/MC – combine forces to form a unique act. It’s still Liam Rydall and Mory on stage, but they wanted something they can both relate back to when working together. They already came up with the name and wanted me to sprinkle some sexiness over it.
This resulted in a tailored-fit branding with loads of elements to keep it as refreshing and surprising as the act itself.
At the core of it all is the logo: a stylized Ingwaz rune. It resembles the inner flame that drives you towards your goals, but also depicts fertility and letting go of something old to create something new. Besides that it consists of two x’s: the letter used to describe something that’s not yet identified. You can ‘call it what you want’.
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