Liam Rydall x Mory

Call It What You Want

Get ready for a wild ride

Things that excite me: 1 graphic design. 2 music. Combining them in a full on artist branding like this one gives me the best of both worlds.

‘Call It What You Want’ is a duo made up of a male DJ and female MC. A not so common combination. That’s why they asked me to create a branding that fits this unique combination and is just as energetic as the show they bring to the stage.

At the center is the logo consisting of two elements: the typography and symbol. The first one has an ‘in your face’ attitude with a raw edge. The second one is a stylized Ingwaz rune.

This rune has two meanings. It represents the flame within you that drives you to your goals. Secondly it’s a symbol of letting go of the old to make room for the new. A symbolic meaning that perfectly encapsulates the joining of both artists to bring forth a new project.

The two x-es in the logo also serve as a nod to the name of the act. An ‘x’ is commonly used to point out an unknown. Something that you can still ‘call what you want’.

Call It What You Want Logo Beeldmerk

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