FOCUS Gym

FOCUS Gym

Stay focused

Something a little different, but an idea that wouldn’t let me go and turned out pretty neat. In my humble opinion most gym logo’s are kinda meh. And as a regular gym goer I wanted to see what I could do within this field.

That’s how I came up with FOCUS Gym. From having to work hard in the gym to keeping yourself strictly to your diet outside, everything comes down to one thing: focus. This idea is visualized with the help of alligator eyes. Silently waiting in the water until they can strike, this animal resembles the variety between gymming and resting. Both targeted at gaining results and both indispensable.

The logo is dynamic so it fits any occasion. Looking intimidating at you in the gym or badass as merch design, a properly thought out design elevates your brand world way beyond whatever you imagine it can do right now.

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