Spaceburger is not a real client, but a passion project made for fun. The idea was to make the branding for an intergalactic fast food chain. Because of this I didn’t want it too look the same as other fast food brands and I redirected the colors away from the standard red, orange & yellow. Instead I focused on what colors could be used all throughout the galaxy.
By using big and bold letters and icons, the brand gets a friendly and welcoming feeling towards all target audiences (Spock, is that you?). This is also translated in the logo which consists of the wordmark and an icon. The icon can be used standalone and represents a burger and space helmet at the same time.
I hope you like it and if you want to take your brand to the stars, hit me up! 🖖
